SSL Certificate (HTTPS): This is mandatory. It encrypts data between your customer’s browser and your server. Without it, browsers will mark your site as “Not Secure,” and payment processors will not work with you.

COPPA (Children’s Online Privacy Protection Act): If your website or products are directed at children under 13, you must obtain verifiable parental consent before collecting their data and comply with strict rules.

State Privacy Laws: The U.S. has no federal GDPR, but several states have enacted their own strict laws. You must comply with the laws of any state where your customers reside.

CCPA/CPRA (California): The most comprehensive. Grants Californians rights to know, delete, and opt-out of the “sale” of their personal information. Applies to businesses of a certain size.

Other States: Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), and others have similar laws.

Your Duty: Your Privacy Policy must address the specific rights granted by these laws. You may need to add a “Do Not Sell My Personal Information” link to your website footer.